Explores marketing strategies, brand recognition, digital marketing, and sales techniques tailored for the travel industry.

This course is designed for travel advisors looking to enhance their expertise in selling complex oneworld® multi-segment and Round-The-World (RTW) airfares. Through a combination of instructional videos, reading materials, interactive quizzes, and case studies, participants will learn the nuances of each fare type, understand fare rules, and develop practical strategies for creating compelling itineraries for their clients.

Course Objectives:

By the end of this course, participants will be able to:

  1. Understand the unique features and applications of the oneworld Circle Pacific, Global Explorer, and oneworld Explorer fares.
  2. Use the GDS system to book and price these fares.
  3. Design complex itineraries that maximize the benefits of each fare product.
  4. Advise clients on choosing the right fare based on their travel needs and budget.
  5. Handle modifications, cancellations, and rerouting for these fares.